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Global Beach Automotive and Auto Trader Digital, the new media division of the UK’s no.1 motoring publication, announced a business partnership today that links Ford Dealer Web Services suite of products to the Auto Trader web site.

The integration of the two services will allow Ford Dealers uploading vehicle inventory into Global Beach’s Dealer Web Services (DWS), to broadcast the vehicle information and images seamlessly onto the Auto Trader web site. The main method of response to the advertisements is via the telephone, and in addition all email enquiries submitted will be tracked in real time through DWS. All advertisements will carry Dealer and Ford branding to promote the fact that cars are for sale with a Ford Franchised dealer.

Ford of Europe has been deploying standardised Dealer Web Services provided by Global Beach Automotive since July 2003. Ford dealers that sign up will benefit from being linked to the Ford of Britain backed service;...

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