Mooncup® turns 18 and goes mainstream with #RealMooncupUser
Mooncup Ltd. is delighted to launch its latest campaign, starring real Mooncup Users. Hundreds came forward to share their own diverse stories in a virtual ‘word of mouth’ campaign celebrating 18 years of the Mooncup menstrual cup, and its impact in smashing menstrual taboos.
Wanting to include all, but having to select only six inspirational stories, Mooncup has documented them in a series of videos which represent the diverse lives that real Mooncup users live.
Mooncup Director, Kath Clements said; “We’ve had an overwhelming response to our shout out to our community to share their experiences as part of the #RealMooncupUser campaign. It’s been such a privilege to hear from so many, telling it like it is, without shame. The success of the Mooncup® has always been driven by word of mouth recommendations, and these days even more are choosing to take control of their bodies...