Skip nav

74% of marketers have run or plan to run location campaigns in the next 12 months, with only 3% explicitly stating ‘they have no plans to do so’

LONDON: 19 JULY, 2018 Location-based advertising is flourishing in the UK, with 58% of digital marketers having run location campaigns, and a further 16% planning to do so in the coming 12 months, according to research released today by GroundTruth, the leading global location technology platform.

The popularity of location-based advertising is being driven by its ability to deliver unique insights into consumer behaviour, with 71% of respondents believing location data has the ability to provide customer insights that no other channel can.

As part of the research a number of industry leaders were also interviewed about the findings.

Sohail Khan, Digital Performance Executive at Virgin Holidays said: “Location gives us hard data to help ensure our thinking and ideas are right. It’s...

Read full release