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Let’s ditch reviews for builders, says tradesmen website founder

• Reviews and stars tell customers little about actual quality or reliability to start deleting stars and reviews for tradesmen
• Tradesmen game reviews by offering cash discount for positive feedback
• boss says review sites may suffer same fake reviews as TripAdvisor

We have all become used to reading online reviews of tradesmen and tradeswomen before hiring them. But these reviews have now become worthless and should be done away with, says controversial builder-pricing website owner Tarquin Purdie.

Purdie’s site shows details of how much tradesmen charge in your local area and had previously accepted reviews and stars out of five. These will now be deleted from the website.

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