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PRESS RELEASE

House of Fraser unveils its second campaign for iconic fashion label Biba

Following its successful debut last season, Biba at House of Fraser reveals its spring summer 2011 collection. The new campaign, shot by photographer Ellen Von Unwerth, features model Daisy Lowe, who appeared in the launch campaign, wearing some of Biba’s hottest new looks.

The campaign will feature six images which will appear across print advertising and PR for the label from the middle of February.

Matt Chambers, Executive Brand Director comments, “Ellen is undoubtedly one of the most admired and prolific fashion photographers of our time. Her style of work perfectly complements the new Biba collection and she has real synergy with Daisy; the images look fantastic. We are thrilled that Ellen agreed to shoot the campaign and are delighted with the results.”

Embracing Biba’s heritage and reflecting fashion’s current...

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