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This Morning’s Willoughby beats Hollywood stars and supermodels as 175,000 Brits have their say in annual poll

11/12/12 – This Morning host Holly Willoughby has been named the World’s Most Desirable Woman of 2013 in a poll of over 175,000 British men aged 18-40, ahead of Hollywood star Jennifer Lawrence and Girls Aloud’s Cheryl Cole for Britain’s most visited men’s lifestyle site, AskMen.

The poll called on AskMen readers to nominate their ideal women and create its annual Top 99 Most Desirable Women – UK Edition list. Men were tasked with voting on more than just looks and sex appeal. Instead, candidates’ “desirability” also factored in character, intelligence, talent and sense of humour, their achievements for 2012, and potential in 2013.

Scooping over 10% of total votes, Holly Willoughby’s victory follows an incredible 2012 for the 31-year old mother of...

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