Partnership connects technical readiness with buyer discovery, retail testing and distribution support, with preferential access to IND!E services for eligible SALSA Approved Members.
SALSA and IND!E have announced a new partnership designed to help emerging food and drink brands move from being technically retail-ready to accessing buyer discovery, real-world retail testing and routes towards commercial growth.
The partnership brings together SALSA’s expertise in food safety, technical standards and retail readiness with IND!E’s growing retail ecosystem, connecting challenger brands with buyers, in-store testing opportunities, distribution and routes to scale.
As part of the partnership, eligible SALSA Approved Members will receive a 20% preferential rate across IND!E retail services, including access to TIND!E, retail pop-ups and trial opportunities.
For smaller food and drink businesses, becoming technically ready for...
