A first-of-its-kind solution powered by AI technology
FMCG manufacturers will benefit from always-on access to market data, analysis and insights with the launch of IRI’s end-to-end analytics platform, the first of its kind in the market. IRI, a leading provider of big data, predictive analytics and forward-looking insights, has invested nearly $1 billion in its technology in the last few years to enable its solutions to automatically identify market opportunities and proactively provide recommendations to enable faster and better decision-making.
The IRI Always-on Marketing Mix Effectiveness Platform – powered by the IRI Liquid Data technology, IRI Liquid Modeling machine learning algorithms and the Unify visualisation platform – enables manufacturers to measure, optimise and plan their brand’s performance, including price and promotion, media, and marketing activity, to...