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Household technology startup Ideavate surveys over 800 UK consumers to understand how to help consumers manage their carbon footprint
Results help shape the design of My Carbon Manager, a new service to help consumers and employees transform their carbon footprint.

Being able to quickly measure carbon footprint is the key to getting started

Research carried out by household technology company, Ideavate, highlights the need for practical solutions to make it easy for people in the UK to measure, understand and reduce their carbon footprint.

When asked what features would be most valuable in a tool to help measure and reduce their carbon emissions, being able to “quickly measure my carbon footprint” scored highest, with 34% citing it as the most important factor.

Around one in four (27%) highlighted an interest in renewable energy deals as a way to do their bit and help the environment, whilst one in five (20.2%)...

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