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2018 Holiday on social report

And tweets about holidays rose by 93% in the UK

There were over 30million conversations on social about holidays this year. Latest research, by social media agency immediate future, shows that people talked more than ever on social media about their vacations, holidays and weekend breaks. It seems social is a travel essential.

The research report, “we know what you did last summer…”, analysed social mentions of holidays, hols and holibobs across the UK in the last 12 months using social intelligence tool Brandwatch. Not only did the research reveal that holiday conversations are on the rise in Twitter and Instagram, but it uncovered some unique changes about how and when consumers interact with social when it comes to vacations.

Katy Howell, CEO at immediate future says: “Previous data showed that the majority of holiday conversations happened in social whilst people were...

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