Pressure on the food and drink industry to curb sugar content in products has never been so intense. Furthermore, many more food categories are likely to come under scrutiny in the coming months with the recent announcement from Public Health England that a process to tackle overall calorie content in other foods is about to begin.
But how are Consumers feeling? Do they feel the range of products available allows them to make nutritionally good choices? Moreover, do they feel equipped with the information and knowledge to make the right choices for them? Impact Research undertook a survey with 1,449 consumers in the UK to find out.
The findings from the study highlight the clear gap in trust that...