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Harvard highlights social psychology as one of its 2009 ‘Breakthrough Ideas for Business’

In its annual survey of ideas and trends that will have an impact on business during the current economic downturn, the Harvard Business Review lists insights from the bestselling social psychology book Yes! 50 Secrets from the Science of Persuasion.

(Yes! 50 Secrets from the Science of Persuasion

Divided into 50 practical chapters exploring how persuasion research can be practically used by business and applied to areas such as leadership, advertising, negotiation and sales the book includes studies showing:

• How businesses can use the power of peer and social groups to increase revenues
• The simple changes leaders and managers...

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