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90% increase in conversions on e-mail retargeting and abandoned basket campaigns

August 3rd 2015, Stockholm and London – Innometrics, the customer data specialist, announces thatTravelstart, Africa’s leading Online Travel Agency, is using Profile Cloud to gain a deeper understanding of multichannel customer journeys across different countries.

Founded in Scandinavia in 1999, Travelstart serves more than 15 countries across the Middle East and Africa providing customers with an easy way to book all their travel arrangements online. With the desire to personalise web content to every customer or visitor, Travelstart approached Innometrics to combine static and behavioural data collected across their different partner-countries. The objective was primarily to enhance customer communication, experience and insight.

Initially joining the dots between its existing CRM data and web behavioural data from Google Analytics, Profile Cloud then...

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