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The creators of the pioneering natural flavoured beauty drink sip, have launched a new website with a fashion and beauty editorial edge. is as original as sip the drink in its conception: it is presented in a fast-paced, reportage style that reflects the brand’s image and origins.

sip: the original skin drink was developed by Kate Cazenove and Kate Shapland, who both have media backgrounds. Shapland is a weekly beauty columnist for the Telegraph; Cazenove was a co-founder of Caspian Publishing. They wanted to develop a delicious drink for women like themselves which offered more taste – but the same purity – as water and more: sip is rich in skin-friendly antioxidants.

Designed by Creacom Design in conjunction with London based digital marketing agency, Read full release