Joe & Seph's launch FIRST OFFICIAL Marmite Popcorn
JOE & SEPH’S LAUNCH THE FIRST OFFICIAL MARMITE POPCORN!
Love it or hate it, you simply have to try it!
Award winning popcorn brand Joe & Seph’s is today excited to launch its latest flavour sensation in partnership with one of the nation’s most iconic brands, Marmite, creating the first official Marmite Popcorn!
Love it or hate it, Marmite is one of Britain’s most iconic products and it now coats Joe & Seph’s air-popped corn in their newest flavour, Marmite Popcorn; smooth sweet caramel generously glazed with the famously savoury Marmite making a brilliant sweet & savoury combination.
Fans of the brand have been desperate to combine their love of the spread with the increasing popularity of popcorn for some time. Known for its daring flavours including Gin and Tonic, Cheese on Toast and Madras Curry with Black Onion Seed and Lime, Joe & Seph’s were only too happy to take on the challenge! In just one mouthful of this new flavour, taste buds are hit with the smooth, sweet taste of buttery caramel which is rounded off with a mouth-wateringly moreish Marmite tang.
Every crunch of Marmite Popcorn gives the taste buds something new which is central to the Joe & Seph’s taste experience. Its innovative, Willy Wonka style “flavour-sequencing” technique unlocks different taste elements, one after the other as you crunch.
Designed for taste adventurers and food lovers alike, the brand has grown in popularity because of its huge range of exciting and innovative flavours. Marmite Popcorn joins over 40 unique flavour options from Joe & Seph’s that encompass the sweet, savoury and traditional. Every kernel is air-popped with extra large corn pieces and no pesky kernels left at the bottom of the bag.
Adam Sopher from Joe & Seph’s says: “We’re thrilled to be working with one of Britain’s most iconic brands and expand our Gourmet popcorn range. Both Marmite and Joe & Seph’s fans have been asking for this flavour for some time and we’re delighted that we’ve made it happen. We pride ourselves on innovative flavours and outstanding taste and this new flavour is no exception. Whether you’re a Marmite lover or hater, it’s a must try!”
Joe & Seph’s Marmite Popcorn is available in 75g pouches (RRP: £2.99) and smaller snack sized 21g packs (RRP: £0.99). Stockists include Selfridges, Ocado, Lakeland, Harvey Nichols, Firebox.com, Amazon, QVC and lots of good independent stores, as well as joeandsephs.co.uk.
www.joeandsephs.co.uk
Follow Joe & Seph’s on Twitter and Instagram: @joeandseph
Like Joe & Seph’s on Facebook: www.facebook.com/joeandseph
- ENDS -
For further media information, interview or comment requests, samples and images, please contact amelia.higson@instinct-pr.com/ 0207 836 4876
ABOUT JOE & SEPH’S
Joe & Seph’s (www.joeandsephs.co.uk) is an award-winning brand that has revolutionised the UK popcorn market with its gourmet air-popped corn in exciting and innovative flavours, providing a totally unique taste experience.
The company takes its name from its Founder, Joseph Sopher, who launched the family business with his wife Jackie and their eldest son, Adam. After years creating his innovative style of popcorn for friends and relatives from his kitchen, he decided to launch Joe & Seph’s to the British public, later achieving listings with Selfridges, Whole Foods Market, Cineworld Cinemas, Ocado, Waitrose, British Airways as well as a number of excellent hotels, bars, and contract caterers in both the UK and around the world.
This completely revolutionary approach to popcorn eating has won Joe & Seph’s plaudits from experts in the food and drink industry including Michelin Star Chefs Marcus Eaves, Peter & Jonray Sanchez as well as 2013’s Great British Bake Off Winner, Frances Quinn.
Designed for taste adventurers and food lovers, each of its eclectic 40 flavours are created by chefs in their London kitchen, made using all natural ingredients. Since launching in 2010, the brand has won a total of 24 Gold Great Taste Awards from the Guild of Fine Food.