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And London loves Johnny Ikon!

The gossip and entertainment news industry is saturated with faceless websites offering the same regurgitated “news”.

The most successful site internationally has been Perez Hilton, who garners an incredible 150 million page impressions monthly. He’s so successful because he makes it personal. Well, now London has its own King of All Media - friend to the stars and infamous “Guy About Town” columnist Mr Johnny Ikon! He’s so much more than the “British Perez” and dismisses the media-given tag, challenging “Perez? Come ‘n’ have a go if you think you’re hard enough!”

With close friendships with the likes of Rupert Everett and David Furnish, Johnny Ikon is excellently placed at the cutting edge of what’s hot in London. He likes slumming it with reality stars too, and you’ll often find a tongue-in-cheek poke at a Big...

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