Yorkshire-based 247 Blinds has appointed digital media agency Journey Further to boost its UK and European paid search activity.

The agency has been tasked with achieving profitable growth in the UK, the Netherlands and France with a focus on PPC and Google Shopping, using an annual media spend of £3m.

Before winning the business following a competitive pitch process, Journey Further spent six months getting to know the needs of 247 Blinds so it could tailor a strategic approach that would achieve the client’s business objectives.

Jason Peterkin, Owner of 247 Blinds commented:

“Journey Further’s wealth of experience in the home furnishings market really stood out during the competitive pitch process. They conveyed a deep understanding of how paid search will help grow our business and why Google Shopping should be the channel we focus most on. Because Journey Further is also a young company with ambitious growth plans, we saw real synergy between us and feel they’re the ideal partner to help us achieve our objectives.”

Journey Further has exclusive access to a unique new machine learning technology, which it will use to help achieve Google Shopping optimisation at scale for 247 Blinds.

Chris Rowett, Performance Director at Journey Further, added:

“The team has created and managed paid media strategies for the likes of ScS, TK Maxx, Silentnight and Matalan, as well as launching Direct Blinds in the UK. So, we know 247 Blinds’ market exceptionally well and how they can boost their presence particularly in the Google Shopping space.”

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About Journey Further
Journey Further is a PPC, Programmatic and Paid Social agency based in Leeds and London. Designed to deliver clarity at speed for the UK’s leading brands, the agency connects clients directly with senior analysts, reporting in real-time and with complete transparency to deliver previously unthinkable results. www.journeyfurther.com

Media contacts

Justin Pearse, Bluestripe Media, justinpearse@bluestripemedia.co.uk or Emma Gardner, emmagardner@bluestripemedia.co.uk