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Accounting software industry giant Sage has reignited an ongoing battle with web-based startup KashFlow by actively targeting KashFlow customers in a new marketing campaign.

In an offer on their website, Sage are offering a discount to KashFlow customers if they “trade in” their license to use the web-based software. Other products are also listed such as Quickbooks, IRIS Exchequer and MYOB but KashFlow is the only product listed that is delivered using the disruptive “software-as a-service (“SaaS”) model.

Graeme Edwards, head of commercial marketing for Sage's small business division, said: "We're proud of our software and our services for small business and like any company, we're always keen to attract new customers."

Simon Johnson is the owner of Read full release