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A new television advert sees Britain elect its first Black Prime Minister and uncover that he was adopted as a child. The advertisement has been produced by culturally-diverse television brand OHTV as part of the global ‘Future History Campaign’ in partnership with Lambeth Council. The campaign focuses on securing adoptive parents for children in care in Lambeth and across the UK.

OHTV Creative Director Patrick Campbell explains: “The central idea behind the commercial, is the notion that you never know what our children can achieve if they are given a chance. When we wrote the script we asked the question, what is the highest achievement that a young Black boy from Lambeth could achieve? Answer. Prime Minister! We have come up with a big gettable idea that everyone can see and understand…the first Black Prime Minister!”

The ‘Future History Campaign’ is a multi-platform campaign...

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