- New research shows 40% of Brits still don’t brush their teeth at least once a day
- A quarter admit they are concerned about the colour and health of their teeth
- A third admit noticing discoloured teeth on others

4 in 10 (40%) Brits are still not brushing their teeth at least once a day yet admit to being too self-conscious to show their teeth according to new research released today.

Brits aged between 26-34 were the worst at caring for their teeth, with over half not brushing at least once a day (50.87%) whilst the most conscious 'brushers' are the over 55 age group (68%).

The three counties with the best oral hygiene and the lowest number who don’t brush at least once a day were the North East (23%), South East (33%) and East Anglia (37%). Surprisingly, the three worst offenders were London (47%), Northern Ireland (47%) and Wales (45%).

The research of 2,000 UK adults was conducted to find out Brits’ feelings towards teeth, not just their own but also those of other people. Nearly a quarter (23%) admit to be ashamed of their own teeth, with 40% admitting they would never show their teeth whilst smiling and 41% feeling too self-conscious to show their teeth in a photograph. 1 in 10 (10%) admitted to never showing their teeth in any photo.

Dr George Sotiropoulous, Head of Dental Research from White Glo comments: “The research is part of a wider research project we are conducting in the UK, so we were really shocked to find that so many Brits are not taking their oral hygiene seriously. Brushing your teeth at least twice a day is important to keep teeth and gums healthy. Even if you only brush your teeth once a day, it should be at night to ensure food debris is removed from the day.”

Discolouration, which can be caused by smoking, coffee, tea and other strongly coloured foods and drinks was the biggest concern, with a third (33%) admitting that they noticed discoloured teeth on others and nearly a quarter (23%) admitting that they are concerned about the colour of their own teeth, according to the research.

Dr Sotiropoulous continues: “Programmes such as TOWIE and celebrities like Simon Cowell and Rylan Clark have caused an increased awareness of the importance of having a bright, white smile. Using a low abrasion, daily whitening toothpaste is a safe way to gently return teeth to their former glory and lift the teeth a few shades whiter. The important thing is to ensure you brush your teeth at least once in the morning and once at night.”

For more information about maintaining a clean and healthy, white smile visit www.whiteglo.com

/ENDS

For more information, images or comment please contact Olivia Cole or Jay Evans, Kin Communications on +44 (0)20 7158 0000 or email olivia@kincomms.com / jay@kincomms.com

Notes to Editors:

Research was conducted on 2,000 UK Adults by Vital Statistics using an online consumer panel between 21st and 25th April 2016.

24 Million Brits is in reference to 40% of the UK current population statistics

White Glo was first established in Australia in 1993 and was the first company to introduce teeth whitening products to the Australian market. White Glo is one of the market leaders in Australia’s whitening toothpaste and teeth whitening industries. White Glo products are now sold in the United Kingdom, South Africa, Russia, Singapore, China, Hong Kong, Japan, Middle East, New Zealand, Papua New Guinea, Greece, Philippines and Cambodia.

White Glo products are available in Boots, Tesco, ASDA, Morrisons, Superdrug and via Amazon.com