The set includes 45 multi-level challenges, including 18 junior puzzles, promising to put players logic and problem-solving skills to the test.

Friday, 19 January 2018

• The Coloured Cubes Set to Cause Chaos at The London Toy Fair 2018 (23rd – 25th January)
• Logic puzzles for the whole family
• 45 challenges to complete

Ivan Moscovich, creator of the hands-on Science Museum, and Gavin Ucko, inventor and founder of The Happy Puzzle Company, have joined forces to create 30 Cubed, a challenge to inspire the whole family.

Launching January 2018, to coincide with The London Toy Fair, 30 Cubed is based on mathematical principles that have challenged generations of mathematicians. The 30 colour coded cubes form an almost endless set of challenges, unleashing a whole new world of puzzles.

Level One will fool many into thinking this game is an easy win, but as the complexity increases so does the frustration with the realisation that your brain is required to work in a way no other game has ever demanded.

The set includes 45 multi-level challenges, including 18 junior puzzles, promising to put players logic and problem-solving skills to the test.

Using 30 different cubes, plus a 6 x 5 grid, the challenges gradually increase in complexity. Starting with connecting different coloured lines and ending with the task of building a ‘Sudoku Rectangle’ or ‘Ivan’s Cube’.

World famous mathematician and scientist, Martin Gardner, once expressed his regret that the 30 colour cube principle had never been turned into a commercial set of challenges, inspiring both Ivan and Gavin to create this unique set of puzzles for generations of parents and children to enjoy.

Gavin, who has dedicated his career to helping children and adults develop their thinking skills through puzzles and games discussed his latest innovation, “30 Cubed is a lifetime of puzzles. The simpler levels are easy enough for six-year-olds, but the hardest will challenge the greatest of minds!”

The coloured cube challenges are a fun way to improve mathematics, thinking, logical reasoning, spatial awareness, sequencing, and visual perception skills, guaranteeing to pull even the most tech-obsessed away from their screens to crack the game more addictive than any app.

ENDS

For additional comment, samples, or imagery to accompany this release please contact Danielle on danielle@kincomms.com or call +44(0)207 7179696

Both Ivan Moscovich and Gavin Ucko are available for comment or interview.

Notes to Editor:
RRP: £19.99. Available to buy from Happy Puzzle

Ivan, at age 91, is a holocaust survivor and world-famous mathematician. Ivan is known as the creator of the Science Museum, as well as an author, artist and inventor of some of the world’s best loved puzzles.

Gavin Ucko, a psychologist of education and puzzle inventor, has dedicated his career to helping children and adults develop their thinking skills, by creating several internationally successful games. His work includes Pandemonium, Soccerbrain, Thought Exchange and Thinktangles, amongst others.

30 Cubed was created by The Happy Puzzle Company and Ivan Moscovich. The Happy Puzzle Company started 25 years ago and has a range of over 300 award winning games, puzzles, and challenges for both families and schools.

The Happy Puzzle Company is a leader in providing educational games, toys and puzzles to schools and other educational establishments. With specialist experience in helping children with dyslexia, dyspraxia as well as gifted and talented children seeking a greater challenge. We currently work with over 13,000 schools in the UK.