LLM Listed analysis reveals most companies are failing to appear in ChatGPT, Claude, Gemini and Perplexity despite investing heavily in SEO
LONDON, UK - A new study by AI visibility agency LLM Listed has found that 87% of UK businesses are effectively invisible in AI search results, raising concerns that many brands are losing potential customers despite continuing to invest heavily in traditional SEO.
The research analysed 500 UK business websites across sectors including legal services, financial services, software, healthcare, professional services and ecommerce.
Researchers tested whether companies appeared in responses generated by ChatGPT, Claude, Gemini and Perplexity when users asked commercially relevant questions within their industry.
The findings suggest that while many companies continue to rank in traditional search engines, they are failing to appear in the AI-generated answers that an increasing number of...