LLM Listed launches AI Brand Protection service after study finds leading AI platforms routinely omit, distort or provide inconsistent information about businesses
LONDON, UK — 13/08/2026 — Leading AI assistants confused 5% of companies with entirely different businesses and omitted important products or services in 28% of responses, according to new research examining how ChatGPT, Gemini, Claude and Perplexity represent 250 companies.
The State of AI Business Accuracy Report 2026, published by AI visibility company LLM Listed, evaluated companies across 20 industries to determine how accurately the leading AI platforms describe their identity, leadership, location, products, services, pricing and reputation.
The research found that although AI correctly identified the core purpose of a business in 92% of responses, its understanding frequently became less reliable when asked for commercially important details.
Only 46% of...