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London, England. 27 July

Enterprises have finally been forced to acknowledge that we are undergoing a major cultural shift in terms of who actually owns brands today.

That’s according to Bruno Teuber, VP and GM of Lithium International, who was speaking exclusively to Enterprise Communications during its recent ‘Executive Interview Series’ in London.

As Teuber, notes, “For many companies, brand building has been synonymous with rigid control over messaging, but in the age of the social customer, this is no longer desirable even if it were possible.”

Designed to create awareness of the latest developments within the enterprise communications space, this series of one-on-one video interviews drew business leaders together for a day to discuss how firms...

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