6 MILLION WOMEN HANG ONTO THEIR FAVOURITE LITTLE BLACK DRESS
· Over 43 million ‘old favourites’ in British homes
· 1998 is the vintage year, with items cherished for an average of 12 years
· 4.5 million have held on to old favourites for over 25 years
In today’s new age of considered consumption, people are hanging on to favourite items of clothing and other cherished possessions. A new study reveals today that 6 million women stay loyal to the favourite ‘LBDs’ they’ve bought in the past.
The study* by M&S Money to mark its 25th anniversary looked at attitudes towards old favourites and found that not everyone throws things away easily. We are happy to re‑use our belongings if they’re in good working order, still in fashion or they just make us feel good.
We’re likely to hang onto our favourite items for an average of 12 years, proving that things can and do last the...