A groundbreaking campaign targeting young people about the dangers of internet fraud has attracted over 80,000 users.
It features a web app called The Devil's in Your Details, created by digital agency, roll7. It takes users’ names and profile pictures from Facebook and puts them into a, mock, undercover video report.
The campaign, which is backed by the National Fraud Authority (NFA), aims to raise awareness about online fraud and encourage young people, in particular, to protect their personal information.
The Devil’s in Your Details got further endorsement after tech-lover Stephen Fry tweeted his own video to his 4 million followers.
The campaign website, Read full release