A virtual showroom using the new Zuant 3D system has seen Hertz PCO (Public Carriage Office) lead conversions accelerate by 30%. Through its PCO program, Hertz offers hire-ready vehicles to professional drivers with the PHV (Private Hire Vehicle) licence already in place.
Zuant 3D uses Matterport’s 3D photography to create an immersive virtual experience which seamlessly integrates with Hertz’s CRM system and Konecta call centre agents. A digital scan of the vehicles was used to create a virtual showroom, opening up sales channels to drivers 24/7.
According to Mike Mitcham, Business Partner, at Hertz UK, “We wanted a one-stop showroom to showcase vehicles to the PCO market – particularly Uber drivers. Typically, this would be difficult to achieve without building a physical showroom with all the associated costs.
“Zuant 3D presented a virtual showroom which would showcase...
