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Research released today reveals a third of UK adults will keep their diet or healthy eating habits under wraps due to being ashamed of what people think.

The survey, conducted by The 1:1 Diet by Cambridge Weight Plan*, reveals that the nation considers diets to be a taboo subject. And four in 10 of us claim diet is a dirty word and not a topic to be discussed with friends, colleagues, or even a partner.

What’s more, people mistakenly think being on a diet means food and drink options are automatically less appealing, flavourless or boring.

Disguised as The One Shake Shack, The 1:1 Diet by Cambridge Weight Plan went undercover and surprised festival goers with a range of extra special drinks at Harewood’s Great British Food Festival in Leeds. A professional mixologist expertly created a range of mocktails, shakes and smoothies using products available as part of The 1:1 Diet plan, which visitors had the chance to try out.


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