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Lexi the Viszla with True Instinct

Natures Menu, the UK’s number one and Europe’s leading expert in raw pet food, has officially launched the ultimate natural nutrition for cats and dogs, True Instinct - truly raising the bar of the natural sector with a super-premium innovative range.

According to research,* 69% of UK pet owners feel guilty feeding their dog or cat a dry food with a low meat content, despite the convenience it offers. This is where True Instinct comes in, combining the convenience of dry with the natural power and taste of raw. Following a £2.8million investment in new technology at the company’s state of the art factory in Norfolk, the new innovative range is made from premium quality meat, fish and natural ingredients – all inspired by cats and dogs’ true nature.

True Instinct specialises in premium nutrition, is free from grain and gluten and only made with natural raw and raw-inspired ingredients. The new range is a complete and balanced innovative nutrition,...

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