Travelex and TripAdvisor announce strategic partnership
• Travel industry giants team up to offer consumers best price currency
• Travelex named first travel money provider to partner with world’s largest travel site
Travel industry giants Travelex and TripAdvisor have today announced a partnership deal that will provide holidaymakers with real time real time currency rates and information on the TripAdvisor website. Up to 40 million people annually are expected to benefit from the deal as they research holidays on the site in what is the first time the TripAdvisor has partnered with a travel money provider to provide live web content.
Launching in June, the campaign will comprise of a series of tailored digital advertisements as well as Travelex’s currency converter widget placed strategically throughout ‘Before You Go’ sections of the site, automatically updated with relevant rates and currencies. It will also mark a media first...