- How To TV partners with Ooyala to offer LinkTo™ technology to video publishers -
How To TV announced that they will be partnering with Ooyala, the leading video platform, to offer interactivity via their LinkTo technology to video publishers.
LinkTo.tv is an online tool from How To TV that lets users add interactive "hot spots" to their videos. The LinkTo technology enables Ecommerce companies to highlight objects throughout a video and link to a shopping cart for a "click and buy" experience. Publishers can also insert opt-in forms for viewers interested in learning more about an item.
With the interactive LinkTo.tv technology, viewers can engage more directly with videos, while publishers generate revenue and collect valuable viewer data.
Russell Goldsmith, co-founder of How To TV, said “Ooyala serves over 500 customers, including 250 global media and...