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New tool uses machine learning and data science enabling online retailers to identify which web content is producing the most revenue – and boost sales by replicating it

A new product from MathSight, the pioneering machine learning website analytics platform, is lifting the lid on what makes web content successful for online retailers, turning website analytics into a strategic business asset.

For any business reliant on ecommerce revenue, it’s vital to scientifically identify what it is that’s driving revenues. With Content STAT retailers can see specifically what’s working - and what isn’t.

Content STAT’s unique mathematical clustering techniques discern groups of web pages, their attributes and layout, that are driving the most revenue per visitor to a 95% or higher statistical confidence level.

Andreas Voniatis, Managing Director,...

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