It may be a popular myth that chocolate sells more in a downturn but there is solid evidence that some businesses actually benefit when tough trading conditions force many companies to the wall. It was announced some weeks ago that Dominos Pizza has shown robust trading since the troubles started as cash-strapped diners opt for a night in rather than go out on the town and the chain is looking for continued rapid expansion in 2009.
It has also been reported recently that patients are forgoing expensive invasive cosmetic surgery and plumping for cheaper feel-good fixes such as Botox which are up as much as 30% on the same time last year. Another surprise business to have bucked the downward trend is the little known sector of the dating industry called no-strings dating.
One such site run by internet entrepreneur Howard James, called