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New menswear collection designed for both the workplace and workout

British menswear brand Xavier Athletica has elevated athleisure to a luxury level with its new Freeform range.

With flattering, tailored designs and discreet branding, Xavier Athletica’s Freeform wear is equally at home in the boardroom or at bootcamp.

“The way men dress for work and workouts has changed,” says founder Nikki Lynds-Xavier. “Busy executives and entrepreneurs want clothing that can keep up with their lifestyles, and that’s what they get with Freeform.”

“Freeform is for men who would rather adapt than change.”

Xavier Athletica has been worn by actors including Daniel Craig, Samuel L Jackson, and Rupert Friend – as well as a growing list of international sport stars.

The former lead designer of Adidas is behind the brand, which only uses the finest natural fabrics.

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