Yale Materials Handling has changed its brand name to Yale® Lift Truck Technologies. The rebranding reflects the Company’s emphasis on technology-enabled lift trucks for warehouse and intralogistics operations, delivered through a strong network of independent Dealers.
The rebrand highlights how Yale is responding to ever changing market conditions and demands; whilst emphasising its strengths in providing solutions for customers’ needs.
“The intralogistics landscape is in a state of growth and innovation, particularly across Europe, Middle East and Africa,” explains Stewart Murdoch, Senior Vice President, Managing Director - EMEA, Hyster-Yale Group. “As supply-chains evolve ever faster, Yale is also evolving to support customers and provide bespoke solutions to meet their challenges.”
Yale specialises in developing lift-trucks and the integration of technology. This combined with its heritage, knowledge, and working with its Dealer...