Skip nav

According to a recent survey conducted by vegan cheese alternative producer MozzaRisella, over 45 percent of meat eaters are planning to reduce their meat consumption over the course of next year. The survey completed by respondents of various eating preferences has revealed that in addition to this, 49 percent of flexitarians are intending to further reduce meat going forward.

The multi-generational survey has highlighted that whilst veganism is often seen as a generational trend, the opposite is true. According to the survey, Generation X (those born between 1965 and 1979), are leading the way in veganism, followed by Millennials and Baby Boomers.

The key driver for diet choices are health and environment, followed by price and convenience.
16 percent of non-vegans would be tempted to switch to a plant-based diet if there were more plant-based options in restaurants, 13 percent could be convinced by having more tasty meat alternatives and 11...

Read full release