Consumer confidence post-Covid-19: new research highlights importance of measures to reassure customers
As France reopens its cafes, bars, restaurants, campsites, gyms, swimming pools, beaches and lakes today, new research commissioned by People 1st International provides encouraging signs that Britons are ready to return if the correct measures for health and safety are in place. The findings also highlight that the younger generation will be a driving force when it comes to kick-starting the visitor economy.
Two thousand people aged 18 and above took part in the research, which focuses on the behavioural attitudes and factors impacting a return to leisure activities such as pubs and bars, restaurants, holidays, non-food shopping and visiting local attractions.
Asked about what would influence their decision to take part in these activities, more than half of respondents cited the importance of the following five factors:
• Crowd levels (69%)
• Ability to social distance (64%)
• Confidence in infection control measures (63%)