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"Hippo - The Human Focused Digital Book" is the new book by Pete Trainor, the founder and director of Human Focused Design at Nexus Design in London ( Pete Trainor is a digital disruptor, author and accidental polymath. He talks all over the world on creative & social technologies & the physiological & psychological effects on their audiences. Pete regularly appears in UK national and international press as an analyst on digital media, creative industries, emergent technologies, and tech markets -

His new book is the first of it's kind to explore the philosophical and psychological tensions...

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