New service lets PRs pay to watch journalist beaten up, using charity as an excuse
May 27th, Kingston, UK
A new service launched this week could bring joy to stressed out PR professionals. Starting this Thursday, public relations pros can pay to see a journalist have the crap beaten out of him. The therapy, designed to induce complementary emotions of schadenfreude and piety in PRs, will raise money for Help for Heroes, a registered charity that supports Britain’s injured servicemen and women.
On Thursday 29th, Incisive Media (formely VNU) launches the inaugural CRN Fightnight, a night of white collar boxing. The first bout of the night features a freelance journalist against Jason Philips, a heavyweight boxer from Toshiba.
Incisive Media has cleverly geared the contest to ensure a journalist’s hiding.
In a three point plan to ensure a one sided thumping, the publisher has
• Chosen one of the...