LONDON, 6 November 2026: Opening the Israel stand at World Travel Market (WTM) London this week, Michael Izhakov, Director General of the Israel Ministry of Tourism, outlined a series of developments aimed at rebuilding confidence in Israel as a destination and encouraging the continued return of UK visitors.
With British visitor numbers rising by almost 50% in September, making the UK Israel’s second-largest source market for the month, the Ministry is seeking to build on renewed momentum through its first UK advertising campaign since before 7 October 2023, which launched this month. The campaign comes alongside improving air connectivity, with five airlines now operating services between the UK and Israel, including British Airways, which resumed flights on 25 October, and follows a change in Foreign Office travel advice in June.
Meanwhile, investment in Israel’s tourism infrastructure continues, with more than £45 million earmarked to support the...
