Iconic entrepreneur Levi Roots is calling for a focus on multicultural collaboration as he takes up a judging role for a leading awards scheme celebrating unsung heroes from all walks of life.
He said: “We’re all so different but it’s good to be reminded that so much actually unites us and makes us better when we collaborate and work together.”
“There are lots of positive outlets sharing the great things going on in the UK, but it’s easy, especially in this day and age to be stuck in a cycle of consuming negative stories and news pieces that feed into the sensationalism that often comes from negative stories.”
Levi is a judge in the Multicultural Business and Community Champion Awards 2025 which is just over a week away and will be hosted by Loose Women star Judi Love and BBC broadcaster and comedian Noreen Khan.
Now in their 10th year, the Birmingham-based awards have a rich history of paying tribute to leading UK stars, with Annie Lennox and Alison...


