57% of consumers are now more likely to purchase energy-efficient products despite the ongoing credit crunch, according to figures announced by Buckingham Research today.
The online panel survey, conducted by market research agency Buckingham Research, asked a total of 695 respondents a series of questions regarding their purchasing behaviour when buying technology and telecommunications products, including how likely they were to purchase energy-efficient products. Only 9% of respondents said that they were now less likely to buy energy-efficient products, while 34% said they were neither more nor less likely.
The research also highlighted:
- 78% of respondents said that they tended to only buy new products when their existing ones had broken
- Price is crucial in the current climate, with 80% of respondents agreeing that price was a more...