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Infosecurity Europe 2019

But if a retailer or brand suffered a data breach, nearly half of shoppers admit they would stay loyal

Richmond, Surrey, UK, 0900 hours, 20 November 2018 – According to the first in a series of social media polls conducted by Infosecurity Europe 2019, Europe’s number one information security event, 75 per cent of shoppers feel that retailers are not doing enough to reassure them that they are protected online during busy shopping periods. In the lead up to Black Friday and Cyber Monday later this month and ahead of the Christmas shopping rush, only a quarter of respondents are reassured that retailers are doing enough.

Despite these concerns, nearly half (45 per cent) admit they would continue to be a customer of a retailer or brand that they buy from if it got breached, although 55 per cent say they would not, suggesting that brand loyalty is more important to shoppers...

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