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Customers are like elephants; they have amazing memories. This means they will never forget a truly wonderful or absolutely horrible service experience. So, in these tough economic times, what are the best customer service strategies to provide elephant-astic experiences? Jim Davies explores 5 brand- and money-saving customer experience (CX) options.
Elephants have the largest brain of all land mammals and the ratio of their brains to their overall body mass is not far behind that of humans. So, why am I mentioning this seemingly random observation? Well, it’s important because humans are very much like elephants: they have amazing memories. This means they rarely forget wonderful or horrible customer experiences.
As we enter this period of economic uncertainty, there is a growing concern that organisations will hunker down and focus solely on cost-cutting tactics and operational efficiency. Unleash the chatbot! The result of such workarounds...