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SOLIHULL, UK (6th December 2016) – iTradeNetwork, the leading global provider of on-demand supply chain management and intelligence solutions purpose built for the food industry, has commissioned research revealing the link between fresh produce departments and customer loyalty.

The research, conducted by IGD in Europe, collected responses from customers across supermarkets, convenience, and discount stores, and explored shopper attitudes and opinions with regards to shopping for fresh produce. It found that one-third of shoppers would potentially consider switching stores if they hadn’t been able to find the fruit and vegetables they were looking for and that shoppers consider the likelihood of a product being stocked or available prior to deciding where to shop.
Key findings included:
• Customers are shopping more often than ever (26 times a month) and one of the top reasons...

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