iTradeNetwork, the leading global provider of on-demand supply chain management and intelligence solutions purpose built for the food industry, has expanded its offering for EMEA. Building on the company’s massive success in the United States, Bob Godfrey, VP for EMEA, will lead a new team focused on delivering iTradeNetwork solutions in key segments (retail, food services, distribution, manufacture) across the EMEA region.

With a 17-year pedigree, iTradeNetwork is the most widely used supply chain management solution for perishable food in North America and has a large network of suppliers, retailers, foodservice distributors and operators including 5 of the top 5 food service management companies, 9 of the top 10 food service distributors and 16 of the top 20 food retailers. With over $300 billion of spend managed, more than 10,000 trading partners and over 100,000 unique users in the food industry, iTradeNetwork is the leader in Food Lifecycle Management connecting all the participants in the food supply network.

Bob Godfrey says: “Highly functional fresh produce departments are key drivers for both customer satisfaction, customer loyalty and profitability. But the fresh food supply chain, which is more demanding than staple goods, has a unique set of challenges, with high inventory turnaround and variables in both the quality and availability of stock. Supply chain directors know there is a need for much smarter logistics management and complete transparency to adhere to new food safety rules. iTradeNetwork’s product suite offers supply chain traceability, in addition to easing the day-to-day aspects of the commercial buy/sell transaction.”

iTradeNetwork’s solution is the only strategic offering that brings together visibility, control and insights to quickly get products to the shelves, while optimising costs and minimising waste across the entire food supply chain. Questions such as ‘What is the true shelf life of the product?’ and ‘How can I respond to unplanned changes in my supply?’ can be answered easily and quickly with the solution that has options for order fulfilment, product attributes, temperature monitoring, quality scores and food safety compliance.

Marie-France Nelson, President at iTradeNetwork, says: “Building on our U.S. success and with growth areas in the fresh sector; for example, ‘Food-to-Go’, which is predicted to rise by 6.8% in 2016 to £16.1bn* in the UK alone, this is the perfect time for us to drive our expansion plans in EMEA.”


iTradeNetwork is sponsoring IGD’s Supply Chain Summit 2016 on the 8th and 9th of November 2016 and will be holding 1-2-1 briefing sessions. Those interested in registering for a meeting with one of the EMEA team members should email fresh@itradenetwork.com or visit the event website

*IGD Analyst Report 2016

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About iTradeNetwork, Inc.

iTradeNetwork, Inc. is the leading global provider of on-demand supply chain management and intelligence solutions purpose built for the food industry. iTradeNetwork’s collaborative solutions enable greater efficiency and reliability through food lifecycle management. Built upon deep industry expertise and a rich standards-based data foundation with over 10,000 trading partners on the network, iTradeNetwork’s solutions allow growers, shippers, distributors, manufacturers, operators, retailers, suppliers, wholesalers and retailers to sustainably source product, track quality, and increase food safety compliance. Our solutions strengthen trading partner relationships leading to lower costs, greater revenue, and an improved customer experience. iTradeNetwork is a unit of Roper Technologies, a Standard and Poor’s S&P 500 index company.

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