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PR professionals are increasingly aiming to reach beyond their traditional audience in the media, interacting directly with consumers and businesses through social networks. The traditional press release can’t always provide the detailed information - or entertainment - that consumers demand and many PRs are turning to video press releases to help.

Designer and entrepreneur Phil Pauley, founder of digital content specialist Pauley Media, has produced a video and 10-point checklist to help PR professionals understand the options video offers their campaigns.

Many options are available to PR professionals producing a video press release. Budget, deadline, and the desired quality of the final film will inform your choices along the way. Areas that should be considered when making those choices include:

1) Camera equipment - there is a huge range of options...

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