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A child is reported missing every 3 minutes in UK. For both parent & child, it's heart stopping and every moment feels like ten.

A recent ITN study "Walk on by Britain" showed that in just one hour, 616 people walked past 2 lost children. Only one grandmother stopped to help. The reality is that we are often hindered by a fear of helping, concerned by potential backlash.

Pearchild is a small device worn by children, which has been created to alert those passers by that the child is lost. It reassuringly invites the finder to call our number and on doing so, we connect them immediately to the parents mobile phone. They can be reunited in moments.

No personal information is at risk, Pearchild does not contain any data. It does not track the child, as tracking is unreliable, drains battery and relies on Bluetooth.

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