PR can be complicated and hard to monitor when you are running a business. Not only does PR cover several areas but it requires your full attention 24/7.
It contains more than one media outlet, which makes it a global endeavour.
When you are running your business or your service, you can sometimes be heavily focused in creating your content and products first. The PR side doesn't always pop up as your main priority.
This is perfectly understandable as you want to get leads right away as you want to grow your brand and increase sales.
However, this is when using a PR agency could be helpful, as not only does it monitor your brand's reputation but it can actually lead to growth, if used correctly.
Sounds smart, right?
The good news is that if you get in touch with a good team, the whole process won't seem...