- CMS add-on enables organisations to learn from interactions, adapt content and convert website visitors for increased ROI -
Odense, Denmark, 7th November 2024, open-source .NET content management system (CMS) provider, Umbraco, has announced the general availability of Umbraco Engage.
The add-on for Umbraco CMS instantly provides organisations with analytics showing how visitors interact with web content. Engage enables marketers to take a learn, adapt, convert approach where they apply 360° profiling, implement A/B content variant testing, personalise digital experiences and optimise content to boost conversion rates.
Umbraco Engage is designed to help businesses create dynamic digital content which is continually informed by real interactions and adapted to meet ongoing requirements. Analytics and 360° profiling deliver deep insights into page views and heatmaps, allowing marketers to learn how users interact with content.
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