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Henley-on-Thames - 26 January 2009 - Success in today’s budget constrained, ROI dominated marketing world can be achieved by following three best-in-class principles, according to a recent webinar from Aberdeen Group and Portrait Software.

Based on Aberdeen Group research ‘Customer analytic segmentation beyond demographics’ into best-in-class organisations; and real-life experience from Portrait Software, the webinar explored how top-performing organisations are leveraging more than just demographics for campaign segmentation, and are delivering demonstrably higher performance as a result.

During the webinar Ian Michiels, Aberdeen Group’s Practice Leader, Customer Management Technology Group, discussed the changing ‘real-life’ definition of SPAM, how message relevance is now king and the role heavy personalisation plays in the success of best-in-class organisations.

Portrait’s EVP, Sales and Marketing, Mark Smith, also noted the growing...

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