The global commerce leader accelerates European expansion by integrating cutting-edge startup innovations directly into its enterprise ecosystem
Barcelona, Spain – October 7, 2026 – VTEX (NYSE: VTEX), the backbone for connected commerce, today announced Optifeed, Routal and Tinkery as the winners of the VTEX Retail Tech Award, designed to discover and support Europe’s next generation of retail technology innovators and executed in collaboration with Bcombinator, a Barcelona-based innovation hub. By connecting emerging startups with its enterprise commerce ecosystem, VTEX aims to help founders turn promising technology into practical solutions for retailers and brands.
Following an evaluation of live demonstrations and functional integrations, Optifeed took first place for its AI-native commerce marketing solution, Routal placed second for its last-mile logistics management technology, and Tinkery ranked third for its AI-powered commercial intelligence...
